Privacy Policy

1. Introduction

selatbena ("we", "our", "us") operates yacht charter services from Sentosa Cove, Singapore. This Privacy Policy sets out how we collect, use, store, and protect personal data submitted through our website or provided to us during the booking process.

We are committed to handling personal information responsibly, in a manner consistent with the Personal Data Protection Act 2012 (PDPA) of Singapore. By engaging with our website or services, you acknowledge the practices described here.

Questions or concerns may be directed to: [email protected]

2. Data We Collect

Information you provide directly

• Full name and email address (via contact form)
• Phone number (optional, if included in your message)
• Message content describing your enquiry or charter requirements
• Payment information when a booking is confirmed (processed securely through our payment provider — we do not store card details)

Information collected automatically

• Browser type, device type, and operating system
• Pages visited, time on site, and referring URL
• IP address (stored in anonymised or aggregated form)
• Cookie data, as described in our Cookie Policy

Legal basis for processing

We process your data on the following grounds: (a) your consent, given when you submit a form or accept cookies; (b) the performance of a contract or pre-contractual steps, where you have requested a charter booking; and (c) our legitimate interest in understanding how our website is used so we can maintain and improve it.

3. How We Use Your Data

Personal data collected through this website is used for the following purposes:

• Responding to enquiries submitted via the contact form
• Processing and managing charter bookings and confirmations
• Sending service-related communications (e.g., booking confirmations, safety briefings)
• Improving website functionality and user experience, using aggregated analytics data
• Complying with legal or regulatory obligations applicable in Singapore

We do not use your personal data for unsolicited marketing. If you would like to receive occasional updates about new routes or seasonal offerings, you may opt in separately — and you may withdraw that consent at any time.

4. Data Sharing and Third Parties

We do not sell, rent, or trade personal data. We may share it in limited circumstances:

• Service providers: We work with a small number of trusted vendors (e.g., payment processing, email delivery) who process data strictly on our behalf and under data processing agreements.
• Analytics tools: Anonymised or aggregated usage data may be processed by third-party analytics services (e.g., Google Analytics), subject to your cookie preferences.
• Legal requirements: We may disclose data if required by Singapore law, a court order, or a government authority.

Any third parties with whom we share data are required to maintain appropriate security standards and may not use it for their own purposes.

5. Data Retention

We retain personal data only for as long as necessary to fulfil the purpose for which it was collected:

• Enquiry records (no booking made): retained for up to 6 months, then deleted.
• Booking and transaction records: retained for 7 years in line with Singapore's accounting and tax requirements.
• Analytics data: retained in aggregated form for up to 26 months before deletion.

You may request earlier deletion of your personal data (subject to legal obligations) by contacting us at [email protected].

6. Data Protection Measures

We take reasonable steps to protect personal data from unauthorised access, disclosure, alteration, or loss. These measures include:

• HTTPS encryption across the entire website
• Access controls limiting data access to authorised personnel only
• Secure, reputable third-party payment processing (we do not store card details)
• Regular review of data handling practices

In the event of a data breach that is likely to result in significant harm, we will notify affected individuals and the Personal Data Protection Commission (PDPC) as required by law.

7. Cookies

Our website uses cookies and similar technologies to support basic site functions and, with your consent, to understand how visitors use the site. The types of cookies we use include:

• Essential cookies: Required for the website to function correctly. These cannot be disabled.
• Analytics cookies: Help us understand which pages are visited and how users navigate the site.
• Preference cookies: Remember choices you have made to personalise your experience.
• Marketing cookies: Used with your consent to support relevant advertising.

For full details and to manage your preferences, please visit our Cookie Policy.

8. Your Rights

Under Singapore's PDPA, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete personal data
• Withdraw consent at any time (where processing is based on consent)
• Request deletion of your personal data, subject to legal retention requirements
• Data portability — receive your data in a structured, commonly used format

To exercise any of these rights, write to us at [email protected]. We will respond within 30 days.

If you believe your data protection rights have not been respected, you may lodge a complaint with Singapore's Personal Data Protection Commission at pdpc.gov.sg.

9. External Links

Our website may contain links to external websites — for example, to marine parks, tourism boards, or payment portals. We are not responsible for the privacy practices of those sites and encourage you to read their policies before providing any personal information.

10. Children's Privacy

Our website is not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal information, please contact us and we will remove it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services or applicable law. When we do, the "last updated" date at the top of this page will be revised. Continued use of our website after changes are posted constitutes your acknowledgment of the updated policy.

For significant changes affecting how we handle your data, we will make reasonable efforts to notify you directly.

12. Contact Us

For any questions, data access requests, or concerns regarding this Privacy Policy, please reach us at:

• Email: [email protected]
• Phone: +65 6247 9183
• Address: selatbena, 11 Cove Drive, #01-05, Sentosa Cove, Singapore 098497
• Hours: Monday – Sunday, 8:00 am – 7:00 pm SGT